Many SEO services involve small website tweaks that can be easy to miss. When optimizing your website, you should be sure to have some sort of checklist that comprises all of the tiny adjustments. Making sure that no stone is left unturned might seem like a nitpicky behavior, but it can lead to a huge advantage in the search engine rankings. Here are a few of the SEO services that might seem trivial but can actually be very important.
1. Write better anchor text.
Anchor text is the text that website visitors read clickable links as. By changing anchor text to a word or phrase that accurately describes the page that it links to, website owners can make navigation much easier. Search engine robots and human visitors will appreciate the help and information that well-written anchor texts provide. It might be one of the smaller SEO services, but it can be powerful. Descriptive anchor text encourages backlinks, too, which can help make your website seem more authoritative and trustworthy to the search engines.
2. Optimize your use of images.
Search engines have a notoriously difficult time understanding what information images convey. In order to make sure that no valuable information gets skipped by the robots, it is essential to optimize your images. Giving each image a unique and descriptive title will help the search engines understand what the pictures are of, but that is only half the battle. Making sure that every image has text that will be displayed in case it can’t load is another useful way to provide information to the robots. This “alt” text is a backup plan for human visitors, but can explain images to the search engines in a way that the picture itself cannot.
3. Provide a site map (or two).
Site maps are files that show users or search engine robots every clickable link within a website. Making these files has never been easier, and is the only way to guarantee that search engines at least try to crawl all of your pages. While site maps don’t guarantee that every page will get indexed and ranked, it does guarantee that Google and other search engines have a way to find every page available. Creating a site map is one of the best SEO services for increasing a website’s navigability and usefulness.